Our Story

Earthy began with a simple desire: to create beautiful, sustainable swimwear that made women feel good in their bodies and connected to the places that make us feel most alive.

But Earthy was never really just about swimwear.

I’m Natalie, the founder of Earthy. The ocean and being outdoors fills my soul. I'm a yoga teacher, retreat host, mama to my daughter Luna, and someone who has always been drawn to a more intentional way of living.

Earthy grew out of my own journey of wanting more connection - to my body, nature, other good people, and to the parts of myself that can get a little lost in the busyness of everyday life.

What started as swimwear has naturally grown into a space for those things to come together.

Through our swimwear, retreats, yoga, and community gatherings, Earthy is an invitation to step outside of the rush and come back to what feels good and true. To move your body. Get in the ocean. Take up space. Laugh with women who were strangers until yesterday. Step outside your comfort zone. Travel somewhere beautiful. Rest. Explore. And remember that your life is meant to be lived, not just managed.

I create Earthy for women who crave that feeling - of being more present, deeply connected, and fully alive.

You don’t have to be a yogi, a surfer, or fit into some specific category to belong here. 

You just have to be curious about living a life that feels more like your own.

Whether you find us through a swimsuit, a yoga class, a retreat, or simply a shared love of the ocean, I hope Earthy feels like an open door.

Come as you are. There’s room for you here.

aloha always,
Natalie